The only challenge, besides eating dozens of Happy Meals, is that each participating McDonald’s location will only have up to a dozen Squishmallows. While the starting date of the Squishmallows Happy Meals has not been released, fans can expect to start collecting these plush toys sometime this summer. These playlists will be immediately accessible by scanning a Quick Response code printed on the Happy Meal box. Universal Music Group is also getting into the action and curating playlists that will help define 14 of the Squishmallows’ personalities. The promotion features a musical pineapple Squishmallow, a rad shark Squishmallow, a cool cat Squishmallow and more. Reportedly, there will be 24 Squishmallows with “exclusive and seasonal plush designs” that you can collect through this promotional collaboration. In an article on ToyBook, Gerhard Runken, Senior Vice President of Brand and Marketing at Jazwares, the company that owns Kelley Toys, stated, “In partnering with McDonald’s we are able to bring fans a 360-degree Squishmallows experience that includes exclusive digital playlists and special edition Squishmallows that will create one of the most elevated Happy Meal programs to date.” What can fans expect? It only makes sense that this soon-to-be iconic brand partners with an iconic fast-food chain to offer a game-changing experience. Squishmallows have only been around since 2017, but the brand’s owner, Kelley Toys, states they have already won seven Toy of the Year Awards, had a Squish Tour and a Squishmallows Human Claw Machine experience. What’s so special about Squishmallows Happy Meals? Now, the company has joined forces with McDonald’s to offer a Happy Meal that takes the Squishmallow experience to a whole new level. These adorable plush critters are so popular, they are even available as pet beds. According to the manufacturer, the NPD Group, Inc., formerly the National Purchase Diary Panel Inc., named Squishmallows the bestselling toy in 2022. Squishmallows is one of the most popular lines of toys in America. Bestselling toy joins forces with McDonald’s
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